30 novelties from emerging designers

Although there is a time and a place for Zara and H&M, today we are shopping a little off the beaten path. Emerging and indie brands make up a good chunk of my current wardrobe, and in between my basics I like to sprinkle in pieces that are a bit more directional and very specific (like this wonderfully crinkled corset from one of my favorite indie boutiques, Maimoun ). There’s also the satisfaction of finding something completely unique that few other people will have. The bragging rights of being the first to wear something cool are yours.

Thanks to platforms like TikTok and Instagram, discovering new places to shop is as easy as opening an app. Every time I scroll, I religiously save the brands or designers I’m interested in to go back and shop later. Using my fashion editor research skills, I scoured my saves and the web to find 30 of the best newcomers from brands that aren’t so obvious. There are a few publisher-loved brands like Pixie Market and Source Unknown, as well as new designers to add to your Rolodex. Keep scrolling to buy them all.