Women Empowerment

A comprehensive approach to ending violence against women in rural India

As part of the programme, awareness raising on how to prevent and respond to violence against women, youth and children has extended beyond the tea plantation to the wider rural community. , including schools. Mass gender equality campaigns using community-led performing arts and crafts, such as interactive theater performances, dance and music, reached over 6,000 community members , and 371 children participated in early intervention programs focused on violence prevention.

When the COVID-19 pandemic hit in 2020 and campaign activities could not be conducted in person, an online Facebook campaign was launched and reached nearly 300,000 people.

“I have observed that after UN Women’s work on the tea plantation, more and more families allow their daughters to enroll in computer training courses. My sister is also taking computer classes,” says Mohammed Mondal*, 20, who lives in one of the tea plantations and participated as an actor in one of the interactive theater performances.

“Before, families wouldn’t allow their daughters to enroll. By the time the girls turn 17 or 18, they are married. My parents want my sister to get married at 18. But a girl can have her dreams and wishes. I discussed with my family so that my sister would be allowed to finish her studies and then get married,” Mondal exclaims.


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