Fashion

Burberry sales rise despite lockdowns in China


The British luxury brand posted a 1% increase in same-store sales, despite disruption from lockdowns in China.

Excluding mainland China, same-store sales increased 16%, while in EMEIA (Europe, Middle East, India and Africa) the increase was 47%.

Burberry also recorded comparable double-digit growth in leather goods and outerwear outside mainland China.

Jonathan Akeroyd, Chief Executive Officer of Burberry, said: “Our performance in the quarter continued to be impacted by lockdowns in mainland China, but I was pleased to see our more localized approach driving recovery in EMEIA. , where spending by local customers was higher than pre-pandemic levels.

“Our focus categories, leather goods and outerwear, continued to perform well outside of mainland China and our brand activations program drove customer engagement. Although the current macro-economic environment creates some short-term uncertainty, we are confident that we can build on our platform. For growth.”

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