Dia & Co Acquired 11 Honoré and This Is Curious…

Dia & Co is receiving into luxurious? You have to admit, with this pandemic, City Stylish getting CoEdition, and Torrid heading public, there has been a lot of exciting items occurring in the as well as sizing fashion house. The most recent information? Is that Dia & Co acquired 11 Honoré, the luxurious additionally dimension retailer- which is absolutely sure to shake up the luxe moreover sizing space.

Our minds promptly go to an chance in positively impacting the obtain to plus dimension manner, which is at the main of Dia & Co.’s ethos. This is curious…

“In my two decades as a moreover sizing shopper, the assure of getting able to joyfully shop the manufacturers I love for almost everything from $25 t-shirts to $2,500 attire, created to fit my body, seamlessly in 1 location, has been the ultimate aspiration,” explained Dia & Co. CEO Nadia Boujarwah. “Joining forces with 11 Honoré has built that aspiration a actuality on our platform and will fundamentally change the searching knowledge for our consumers.”

We are hopeful and curious, now that Dia & Co Acquired 11 Honoré. This acquisition could provide out the finest of for each individual brand. Could we see much more designer collections, simply because of Dia & Co.’s source chain? Will there be a lot more accessibility to styling expert services and seasonal individual bins or will we get a rental solution ala Rent the Runway? Could we see a lot more higher-conclude designers heading outside of a 22? Into a 4X at minimum?

We have all the queries and are extremely hyped about the options!

“Patrick and I have achieved a great deal of moments in the previous couple of a long time and I believe what grew to become pretty apparent was that the providing that we can make alongside one another — definitely supplying our clients almost everything from Madewell to Carolina Herrera in a single location — is in a quite basic way (and I say this speaking as both a plus-dimension buyer and the CEO of a moreover-sizing company) the supreme dream shopping encounter arrive true,” Nadia Boujarwah, cofounder and main government officer of Dia & Co., informed WWD in an distinctive interview. “In coming alongside one another we can bring encounters to daily life for buyers that the group hasn’t been ready to deliver, up until eventually this issue.”

You see where by we are going here?

And Nadia was not alone in this sentiment. Patrick Herning extra in this interview: “Where we complement each individual other is bringing a brand name stage of view that will be newer to the [Dia] platform, this marriage of sizing, scale and brand name. What this is now developing is the place car for distribution. That is wherever we enter, as this thoroughly built-in companion, in which we can converse to makes across all value details now and have that car or truck to get product in front of the ideal audience is a match manufactured in heaven.”

At a time where the as well as measurement group has shed accessibility to more in keep alternatives: with Catherines and Avenue shuttering doorways and going on the net, Lane Bryant minimizing their merchants, Eloquii closing all their bodily retailers, being aware of in which to obtain your additionally dimension garments poses its exclusive problems.

But this is the place the digital community and on the net furthermore size assets appear in.

On how the pandemic has produced this chance, Nadia tells WWD: “The good news coming out of the pandemic is that the dialogue about representation and inclusivity has in no way been clearer and which is wonderful… I assume the flip aspect of the equation even though is that the truth of what occurred to furthermore-measurement options through the pandemic, is that they were really meaningfully minimized.”

It can make feeling to attain a more robust foundation and supplying to the local community, than to wholly drop out on a retailer or model, ideal?

This may well be a minor challenging or relating to to go by so much adjust with this local climate, but on the other aspect, we could see stronger possibilities, company, and trend- proper? Now that Dia & Co Acquired 11 Honoré, there are a lot more alternatives, certainly?! Choices? Options?


With this information, we learn how they are approaching this deal, with method at the major of brain. There are so quite a few goodies that this acquisition could yield us. Our intellect quickly starts to assume about the a variety of designers who could leverage the supply channel and marketing and advertising obtain that Dia & Co. have.

This is also inclusive of sizing and fit, a thing Nadia notes in her interview with WWD:

“One of the issues that we have definitely targeted on — and this acquisition is seriously a testament to that strategy — is the notion that we require to be able to have a way for models to succeed in the furthermore Vogue and Industry information, without them owning to do anything — from match, tech and design, all the way to distribution and marketing and advertising. That playbook has played out several instances and the truth of the matter is that it’s a very tall get for most models to be able to get suitable.

As an alternative of obtaining brand names go down the path of making an attempt to go from zero to 100 on their individual, [the brands can] operate with a lover like Dia and 11 Honoré that are really in a position to focus in that benefit proposition for the client and [then the] makes can concentrate on producing the complete ideal product or service and the most wonderful assortment achievable. And we can seriously support with the marketing and distribution of that item.”

Dima Ayad at 11 Honore

Certainly, Nadia.

Do you know what this also opens space for? Melissa Mercedes. Jibri. Christian Omeshun. Courtney Noelle. Barkwood Apparel. Hilary MacMillan. Baacal. And Sooooooo Many More.

Information that Dia & Co Obtained 11 Honoré makes a area for extra indie modern day as well as measurement designers who in good shape the 11 Honoré aesthetic. Maybe this offer opens up channels to actively deliver assist to the furthermore measurement indie designers who deliver innovation, fashion, and what is lacking in the moreover measurement place.  

Can you see it? Can you?

Well, make positive to keep subscribed, since we will certainly be sharing new and updates as they appear down the pipeline!

In the meantime,  11 Honoré will carry on on at, until thoroughly built-in at in the close to long run.

What do you think of this news that Dia & Co Acquired 11 Honoré?

Does this make you curious?

Does this excite?

How are you emotion about all these modifications in the plus sizing fashion area? Enable us know in the reviews beneath!

Related Articles

Back to top button