Drapers 30 Under 30 brand Aybl sees record sales

Drapers 30 Under 30 brand Aybl Group more than doubled its year-on-year revenue to £23.1 million.

Brothers Reiss and Kristian Edgerton, co-founders and CEOs, from the West Midlands-based company, which owns women’s sportswear brand Aybl and womenswear brand Because of Alice, have been listed in the Drapers 30 Under 30 retail rising stars this year. fashion.

The Aybl Group is set to open a new UK head office and European warehouse later this year, and plans to strengthen the management team to help with the brand’s global expansion. Aybl ships to over 160 countries and counts the United States, Germany, Ireland, the Netherlands and France as its top overseas customers.

In November 2021, Aybl Group appointed Gymshark co-founder Lewis Morgan as Executive Chairman.

News of the record turnover comes weeks after Aybl Group was named Britain’s fastest growing private company in recent years. Sunday Times Hundred 2022 list, achieving a compound annual growth rate (CAGR) of 359% per year for three years.

Aybl Group co-founder Reiss Edgerton said: “We have pursued our ambitious plans for expansion and evolution over the past 12 months, targeting a new UK headquarters and exploring the stranger.”


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