The new store, which will be its fourth in the UK, will open in Digbeth Street on September 8.
The British footwear and accessories brand opened its first store in Norfolk’s Holt in 2019, before launching two more stores in Stamford, Lincolnshire, last November, and Helmsley, North Yorkshire, in April.
Fairfax & Favor said it chose Stow-On-The-Wold as the location for its new bricks-and-mortar store because it has received great reception while attending shows in the area, including the Cheltenham Festival, the Blenheim Horse Trials and the Daylesford Christmas Fayre. .
Felix Favor Parker, co-founder of Fairfax & Favor, told Drapers: “We are delighted to open the fourth Fairfax and Favor store in the beautiful market town of Stow-On-The-Wold.
“Located in the heart of the Cotswolds, our store has undergone a complete refurbishment and we look forward to welcoming our wonderful customers when we open in September.”