Fendi joins Pitti Uomo as special guest with a show at the new Tuscan factory

On June 15, the LVMH-owned fur and leather house will present its Spring/Summer 2024 menswear collection at its new factory in Tuscany. The show will take place as part of Pitti Uomo, which runs from June 13-16.

The choice of location – the “throbbing heart of Fendi”, according to artistic director Silvia Venturini Fendi – aims to showcase the brand’s “Made In Italy” expertise, Fendi CEO Serge Brunschwig said in a statement. communicated.

Fendi opened its new leather goods factory, located in Capannuccia, Bagno a Ripoli, in October last year. The project would have cost 50 million euros, the highest investment made by LVMH for a single production site in Italy.

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Fendi goes back to school to save centuries of Italian tradition

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