Fashion

From Prince’s expert eyeliner to Daniel Kaluuya’s #FentyBeauty foundation at the…


From Prince’s expert eyeliner to Daniel Kaluuya’s #FentyBeauty foundation at the Oscars, men wearing makeup is not new. But the notion that a traditionally-gendered category could be for all is still controversial in 2020. Brands are choosing to evolve in ways that aim to shed makeup’s gendered history. “Makeup is fluid now,” @peterphilipsmakeup told @margaux_polaux . “It’s for all genders. We have guys backstage who ask for contour or a little more highlight. Five years ago, I wouldn’t have imagined that.” Link in bio for how the beauty industry is responding to a new male market.

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