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Ignight Entertainment and 303 Magazine Announce the Return of Colorado’s Detox Music Festival, Sundown Colorado, on September 24


Whether you’re sober or sober-curious, it’s clear there’s a growing trend nationwide to socialize and connect without the pressure of alcohol. In reality, many US consumers report a lack of interest in alcohol consumption in generalmany attributing this decision to a desire for a healthier lifestyle.

Photo courtesy of Sundown Colorado

Charger 303 has partnered with Fireproof Entertainmentthat creates experiences for music lovers, and Secret dance addiction, which is in its third year of hosting non-alcoholic nighttime events, to produce a music festival that celebrates exactly that – healthy nightlife, mindfulness and community in the Mile High City. Tickets for Colorado Sunsettaking place at the Tivoli Quad in downtown Denver on September 24, are on sale nowstarting at $44.

READ: Stay sober but party hard with a secret dance addiction

“Sundown is where we come together to enjoy music the way it should be experienced. When a community comes together around music and mindfulness, we do magic,” said Mike Handby (DJ Ignight), founder of Ignight Entertainment and co-owner of Secret Dance Addiction.

International star DJ Curvy will headline the festival, with DJ sets from Ski Tour, N2N, Double Crush and a stage takeover by the NYC party crew body language. The Platinum sponsor of the event is Spiritless.

Colorado Sunset, 303 Magazine

Photo courtesy of Sundown Colorado

Sundown Colorado will feature a main stage for headliners, multiple bars serving non-alcoholic cocktails and tonics, LED lounges, a meditation tent, wellness workshops and a VIF (very important friend) lounge sponsored by Magazine 303. The festival’s partner association is Colorado artists recovering. Guests of all ages can party without pressure at this mindful music festival.

Mike and Amber Handby, who together form DJ duo DoubleCrush and own Ignight Entertainment, are the driving force behind Sundown Colorado. Since first meeting in a recording studio eight years ago, the duo have co-founded three wholesome nightlife businesses, including Sundown, Secret Dance Addiction and a pop-up sober bar making their festival debut.

Colorado Sunset, 303 Magazine

DoubleCrush. Photo courtesy of Sundown Colorado

“Sundown is on a mission to normalize healthy nightlife for those who are sober and curious, recovering or want a different option for tonight,” said Amber Handby, DJ and co-owner of Secret Dance Addiction. “This year, LED lounges, our new alc-free pop-up bar, the Curbi headliner and even more wellness experiences. It may be the most enlightened sober event ever.

Looking to score two VIF passes? Sunset Music Festival and Charger 303 are looking for two sober partygoers to participate in a social experiment. To enter the Party Positive contest and learn more about compensation and benefits, Click here.

Colorado Sunset, 303 Magazine

Photo courtesy of Sundown Colorado

Sundown Colorado welcomes all ages and will take place September 24 from 2-11 p.m. outdoors on the Tivoli Quad at 1000 Larimer St. Tickets start at $44 per person and are on sale now.



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