“It’s essential that we understand the context around Juneteenth and how hard Black Americans have always had to fight for our just due,” writes @freckledwhileblack. “That even when laws are passed outlawing racist practices, those laws are ignored. That we rise from the ashes, more glorious and more committed to our freedom than we previously thought was possible. That our celebrations are vehicles for chipping away at the project of white supremacy. It’s that legacy of resilience we celebrate, one that should cause the entire country to pause and show reverence.” This year, @wearehellacreative is urging industry leaders to make Juneteenth a paid holiday for all employees. So far they’ve received commitments from Twitter, Lyft, Buzzfeed, Glossier, and more. For how to get involved with #HellaJuneteenth, see link in bio.