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Loftie alarm clock 2022 review: A smart clock that’s definitely worth it


I usually start and end my days the same way: staring at my phone a little longer than I should. There are so many TikToks to watch, so many emails to open, so many doomscrolls to browse. Combined with a five-day workweek, that’s not exactly a winning formula. I suspect you, dear reader, are in a similar place.

This is where the Loftie alarm clock comes in. Although the sleek, shiny device is technically a smart clock, it’s refreshingly understated. (It only has three buttons, a speaker, and a small screen that shows the time.) Loftie positions itself as a barrier between you and your smartphone, helping you get a better night’s sleep. On top of that, it’s also a white noise machine and a warm, dimmable night light.

What really makes this alarm clock so special is the way it wakes you up. The Wi-Fi enabled device uses a two-phase alarm; the former lulls you into a deep sleep with gentle sound, then the latter wakes you completely nine minutes later with a continuous alarm. It’s not a Radar iPhone (bless) – you can choose from three melodious sounds that really make you want to get up and face the day. (My personal favorite is Radiance, which is like a gentle wake-up call while on vacation.) The brand claims this feature mimics the way people wake up naturally, and it really helps me feel more refreshed every morning.

I would love my Loftie clock for its alarm alone, but its extras make bedtime even better too. Each device comes preloaded with relaxing nature soundscapes (including rain, a campfire, and the ocean) and six different white noise options. There are also wellness audios like guided meditations, sound baths, breathing lessons, bedtime stories for kids or adults, and classical music tracks, though I haven’t explored them all fully. And the brand is constantly updating its library, which means you won’t run out of new sleep-inducing content.

To be clear, the Loftie alarm clock isn’t perfect – setup can be frustrating, even for people who’ve installed their own router. The button controls are difficult to master, especially if you’re used to the convenience of touching a glass screen. The app leaves a lot to be desired and updates (fortunately infrequent) take much longer than expected. And of course, the $149 price tag is quite an investment for an alarm clock.

Thoughtful details are what makes Loftie live up to the hype. Its soothing alarm makes me feel like I slept better, and its deep library of sounds helps me drift off to sleep without the need for a humming air conditioner or humidifier in the background. Its amber light isn’t exactly a reading light, but it’s bright enough that you can walk to the bathroom without bumping your foot on the way. It even has a rechargeable battery that helps keep it running in the event of an overnight power outage. As far as those things go, this clock is pretty much the definition of useful technology.

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