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Naomi Osaka teams up with LeBron James to launch her own media company


After taking tennis by storm, Naomi Osaka is now setting her sights on the media.

The four-time Grand Slam singles champion announced on Tuesday, June 21 that she is teaming up with another sports icon, LeBron James, to launch her new media company, Hanna Kuma, which will focus on storytelling. on a wide variety of cultures and social issues.

In an Instagram post, Osaka wrote, “I’ve built my career on taking a different approach than those around me. And because my background has been so different, it’s opened my eyes to all the amazing stories that go untold. Stories that are global, about a variety of cultures and viewpoints, about important social issues. She concluded, “That’s why I’m launching Hana Kuma, a media platform focused on culturally specific yet universal stories. Bold and playful stories like me. The athlete also thanked James and everyone else who has built a business that is a “true reflection” of her, adding that she “can’t wait to share our stories”.

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On the new media brand’s Instagram page, they write that “Hana Kuma is a story-driven production company founded in the world of Naomi Osaka, recognized worldwide as a tennis champion with roots in Haiti. and in Japan”. The post goes on to explain that in Japanese “Hana” means flower, while “Kuma” means bear, adding “Our work serves as a platform to amplify juxtapositions. Our work remains grounded in universally enjoyable themes while exhibiting our audience to an expanded worldview – an international collection of voices and perspectives full of nuanced detail drawn from our experiences. As for their mission, they write that “At Hana Kuma, we believe that a single idea can have a huge impact and inspire our audience to create change.As we bring our stories to life, we are careful to deliver with the kind of pride and craftsmanship that is authentic to the cultures represented.

Hanna Kuma is just one of many new projects Osaka has been working on lately. She also has her own skincare line, a collaboration with Nike, her own salad at Sweetgreen, and last month she announced a partnership with Modern Health, a workplace mental health platform, to help raise awareness and destigmatize mental health among young people and marginalized communities. .



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