fashion brand ZIMO presented the Spring Summer 2023 Collection, during the New York Fashion Week which has just ended. Designer Zimo Yan introduced Rue Dolores collection, named after the main street of Chinatown in Mexico, which is inspired by the theme of Asian families immigrating to foreign countries around the world in the 1990s. pride in preserving their culture and have often preserved old traditions better than those who have never left the Far East. The collection weaves together fragments of Eastern influences on Western culture in its collection, showing how these two cultures have influenced each other.
SPRING SUMMER 2023 COLLECTIONS
ZIMO was founded under the motto “We see them”, which means “we observe, we document and we present”. Considering his label a “fashion documentary”, Yan uses clothing and accessories to comment on the contradictions of modern society. Therefore, ZIMO presents its unique perspective on the evanescence of culture in an increasingly globalized world. The main goal of the brand is to shed light on the past using long forgotten and outdated items that no longer exist today. Sourced from Asian elders, previous collections incorporated dead stock of recycled pajamas and old towels into their garments. Through a variety of textiles and recycled materials, ZIMO redefines the modern silhouette. Inspired by the avant-garde style of contemporary Asian youth, the brand combines traditional and modern elements to create its own unique gender and look, which allows all genders to express themselves through clothing. – from ZINO
Dolores Street incorporated recycled jersey fabric and discarded porcelain beads from ancient Chinese. Additionally, the collection features plenty of crochet patchwork, inspired by the tablecloth typically used by Asian families in the 90s. Latin inspiration embody stories of Asian immigrants who moved to Mexico. In addition, the collection reflects the complex environment in which young Asians in Western countries grow up. The interweaving of expectations of Eastern families and Western friends, the influences of two cultures and the inevitable question of true belonging are forging a new identity for individuals who find their place in the world. – from ZIMO