We recently had the chance to celebrate new plus size retailer, Insyze and their new addition of Gia/irl to their featured brands. It was necessary to share and recap this event!
If you don’t know, Insyze is a one stop shop for all things plus size clothing! Offering sizes 12 to 40, Insyze focuses on a video-first experience where customers share video reviews of items to show what they really look like. They even offer cash incentives to customers for sharing their honest videos and reviews.
“Community is at the heart of Insyze – because we can all uplift, support and inspire each other.”
Sylvie Wilson, co-founder of Insyze
Last week they hosted an intimate brunch and bubble event to welcome Gia/irl to Insyze. If there’s one must-have dress this summer, it has to be GIA/irl. Gia makes fun, sexy, and stylish outfits with cutouts in all the right places, in the prettiest colors to make you “POP” whatever the occasion.
GIA/irl, founded by Gia Sinatra in the spring of 2022. She has now launched her brand on the Insyze marketplace!
GIA/irl is designed from a “an authentic and personal point of view to make plus size women feel chic and sexy.
The brand was created to celebrate plus size indie brands exactly like GIA/irl. Created by sisters Sylvie and Danielle, they strive to have the community at the forefront of their brand. Sylvie’s husband, James, was also instrumental in designing their website, emphasizing their family-first approach.
One of the challenges Insyze faces is finding awesome brands that design stylish clothes for plus sizes. Luckily, they’ve partnered with 50 brands and met some amazing designers along the way.
They shared their touching story of how and why they felt the need for Insyze. Here is their story in the words of Sylvie:
The beginning of Insyze
“I want to go back to the beginning…Why we started and how we got here.
Danielle and I are sisters. We are from the UK and had a very normal childhood until in 1998 everything changed. After a year of being unwell and doctors not knowing why, Danielle was diagnosed with a brain tumor.
At first the doctors couldn’t figure out what was wrong and advised my mum to stop letting her eat chocolate – on the mark for doctors advice, hey.
Fortunately, Danielle is still with us. She underwent life-saving surgery and treatment, which kept the cancer away – but with lifelong side effects – one of them being weight gain.
Danielle has always been plus size and struggled with body confidence.
When we were teenagers and went shopping together, nothing was available in Danielle’s size, so she would ask me to try on things she liked – just so she could feel like she belonged. fashion experience.
For me, seeing my sister feel bad about herself or left behind was unacceptable. I thought, let’s do something about it.
So we initially launched Insyze as a blog and community page. An inspiration site where you could find out which brands had plus sizes and see other people looking unreal in all shapes and sizes.
Fast forward and now we’re a plus size fashion market and we’re really proud of what we’ve built so far. We are a start-up company, and the only outside funding we have comes from family and friends. »
Brunch was filled with fashion talk, festive toasts, laughter and delicious bites.
As Sylvie and Danielle mentioned how difficult it is for women founders to get funding, and used the phrase, “a start-up business”, we all agreed that we should invent our own term for female founders.
“We got up by the bra straps!”
You can now shop plus size fashion at Insyze.com
And we know that as plus size women, bra straps have to work a lot harder than boot straps!
Have you heard of Insyze? Have you had the chance to shop with them? Let us know about your experience in the comments below!