Prada kicks off a spooky season with a terrifying way to wear false eyelashes

maybe the devil Is wear Prada.

To launch its Spring/Summer 2023 collection during Milan Fashion Week, the Italian brand decided to exploit the spooky season early, as models paraded down the catwalk with terrifying false lashes that completely covered their eyes.

The scythes were not only placed downwards, but were so long that they brushed the models’ cheekbones, creating a dark shadow that only added to the creepiness factor. Rather, they looked like haunted dolls or spitting images of the girl from the 2004 horror movie, The Grudge.

While the models’ eyes were certainly eye-catching, the rest of their makeup was natural-looking — not a crazy lip, colored eyeshadow or heavy contour in sight.

And makeup artist Pat McGrath designed to be so.

“Eyes are draped in custom false eyelash garments with intentional shape and placement,” she said. vogue September 22. “Combined with undetectable radiant skin and a nude lip, this look redefines what it means to add a false eyelash. Distinctive drama – it’s the perfect accessory for the collection.”


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