This is a win-win partnership that will allow RAM to offer advantages to these Senegalese partners who in turn contribute to improving the image of the national company and developing its activity on the Senegalese market. The RAM will also proceed, in the religious city of Touba, center-west of Senegal, to the signing of a similar agreement with the brotherhood of the Mourides.
The national company Royal Air Maroc (RAM) proceeded, Tuesday in Dakar, to the signing of five agreements with privileged partners on the Senegalese market, which constitutes the 1st market in sub-Saharan Africa.
The signing ceremony, held in the presence of a delegation from Royal Air Maroc including, in particular, Mrs. Ilham Kazzini, Director of the commercial center at RAM, the Ambassador of HM the King in Dakar, Hassan Naciri, and the Regional Representative of the RAM in Senegal, Anouar Mabrouki, is part of the strengthening of cooperation between Royal Air Maroc and its privileged partners in Senegal.
Win-win agreements allow RAM to offer advantages to partners, who in turn contribute to improving the image of the national company, as well as to the development of its activity on the Senegalese market.
The agreements were signed with the Tijane Brotherhood of Senegal including the Tijane family of Tivaouane, the Oumarienne family, the Fayda tijania of Kaolack, and that of Medina Gouna, with the Club of Moroccan investors in Senegal, the Circle Senegal-Morocco for l friendship and fraternity, the Association of Senegalese Traders, which includes four of the most dynamic large associations in the country, as well as with the Collective of Moroccan Doctors in Senegal.
Assuming herself during the signing ceremony, Mrs. Ilham Kazzini, director of the commercial division at RAM, underlined that with the conclusion of these agreements, the national company is launching a “new phase of proximity” with the Senegalese market which constitutes the first market in sub-Saharan Africa and a “development locomotive” of the African continent.
She added that the signing of these agreements with the partners of the national company in Senegal comes after the confirmation of a resumption of transport activities, in particular, and travel, in general, which have been suffered for several months by ” one of the hardest crises in the history” of the sector, namely the Covid-19 pandemic
Ms. Kazzini also indicated that since the launch of the Casablanca-Dakar line in 1957, the national company has played “an important role in connectivity between Europe and Africa”, alongside Air Senegal. , thus allowing Senegalese travelers to reach their country in the best conditions and also contribute to the influence and development of Senegal.
She also recalled that Royal Air Maroc has joined the Oneworld alliance, which brings together 14 of the most prestigious companies in the world, relevant that “through this membership, RAM offers its customers a network of nearly 1,000 destinations and exclusive advantages ranging from access to the company’s partner loyalty program to personalized services at airports around the world”.