Fashion

The essence of femininity with the mother of all

ProDentim


Mother Of All Spring 2023 Collection, Courtesy © Mother Of All

Tel-Aviv based womenswear brand mother of all embodies the essence of femininity, blurring the lines between evening wear and casual attire. Launched in 2018 by by Noa Pasternak and Golan Taubthe brand pays homage to the female body, using bold color choices and playful design.

DSCENE fashion director Katarina Doric sits down with Noa and Golan to talk inspiration, an 80s throwback to fashion and plans for the future.

Mother Of All Spring 2023 Collection, Courtesy © Mother Of All

Hi Noa and Golan, let’s start at the beginning – when did you first get into fashion?

GOLAN – Growing up, I was very creative and loved fashion and design. It was always obvious that my career would end in design. When I moved from the suburbs to Tel Aviv, I noticed how beautifully dressed the women were and it really sparked my interest. That’s when I knew I wanted to pursue a career in fashion design.

PNA – My parents owned a jewelry store and although I majored in economics in college, I was always surrounded by beautiful aesthetics and design. It made me fall in love with fashion from an early age.

How did you meet and when did you decide to launch the brand?

GOLAN – We met through friends. I finished my studies at the Shenkar School of Fashion in Tel-Aviv and had just returned from an internship at Tommy Hilfiger in Amsterdam. Noa had just quit her job at the stock exchange. We were both looking for our next challenge. You could say we were in the right place at the right time.

Mother Of All Resort 2023 Collection, Courtesy © Mother Of All

What does it mean to be an independent fashion brand today?

PNA – Difficult. You have a lot of freedom in your designs and the choices you make, but on the other hand, it’s a business that you have to run 24/7 and be in charge of everything from logistics to the management of human resources and employees and it takes a lot of energy.

This is how the ALL MOTHER reminds women to proudly celebrate their femininity, to feel strong and beautiful, to know their worth and to love who they are: unique creations.

How would you describe the Mother of All brand?

PNA – MOTHER OF ALL gives every woman the courage to live her inner dream of being an Ultra Woman. She merges clean and minimal lines, premium fabrics, exquisite tailoring combined with a deep understanding of the incredible female anatomy that transforms into smooth, soft and curvy fashion, intimate, sensual and seductive, playful, curious and bold.

This is how the ALL MOTHER reminds women to proudly celebrate their femininity, to feel strong and beautiful, to know their worth and to love who they are: unique creations.

How have you evolved since your first collection?

GOLAN – With each collection, we seem to improve our designs and better refine our style. Each time, we ensure that the production and development are even more perfect than the previous ones. Over time, we have also learned to know our customers better, what they like and what suits them best.

Eve, the first woman on earth, is the main source of inspiration for your brand. Why?

GOLAN – Eve represents for us the ultimate “Mother”. Each season we choose a “Mother” as our inspiration – for us, a mother can come from the art industry, musicians or any strong and interesting figure. We follow its style, its history and build the collection around it. Golan draws, then we start making samples and adjusting with Noa to make sure the fit is good, sexy and comfortable to wear. From there, we build an entire collection that includes a range from edgy to minimalist styles.

Mother Of All Resort 2023 Collection, Courtesy © Mother Of All

The girl you are dressing wears bright colors, playful designs and a classic cut. What kind of girl do you really want to dress?

PNA – The obvious answer is to dress the bold, sophisticated woman who feels confident in herself. But the challenge is to dress each woman in different shapes, shapes and colors and make them feel sexy, beautiful and confident while wearing it. And when we achieve this goal, that is when we have the greatest satisfaction in our work.

How decisive is color when composing a silhouette?

GOLAN – We love working with colors and we have a variety of colors in each collection. Usually when we take rich and shiny colors we will have more close-fitting and classic silhouettes. When you work with softer colors, you feel more comfortable playing with silhouette and large shapes.

We have recently seen an 80s comeback in fashion. From your point of view, what should we remember from this era of fashion?

GOLAN – I’m in love with the 80s – while Noa is more into the 90s vibe. The 80s for me was a decade without borders – colors, big shapes with a big contrast between the small waist and the broad shoulders. I think what I like most about this time are the colors and the explosive femininity.

Mother Of All Spring 2023 Collection, Courtesy © Mother Of All

What are your favorite fashion trends, past and present?

From the past is the classic “combinezon” – a diagonally cut silk dress. Our current favorite trend is low rise skirts and pants – which have been making a big comeback since the 90s now.

What do you think of Instagram culture and the rise of influencers in fashion?

It’s a great platform where everyone finds their place and allows brands and influencers who are just starting out to make their voice heard. You don’t need a big advertising budget to get great exposure. On the other hand, the constant need and speed of downloading content is impossible. Most girls don’t upload the same piece of clothing twice, which makes it harder for us as a brand that aims to sell quality, always-relevant clothing to wear more than once.

What’s next for you?

We aim to dress all mothers to feel amazing and be the best version of themselves, and to be more recognized in the US, UK and EU market.

Follow Mother of All on Instagram – @motherofall_official



Fashion

alpilean
Back to top button