The Tommy Hilfiger brand has announced its latest partnership, and it’s a good one. Get ready for Tommy Factory, an experiential Fall 2022 creative playground inspired by Andy Warhol’s legendary New York studio of the same name. The collaboration will feature cross-generational future creators captured through a red, white and blue lens.
Warhol’s Factory, known for its parties in the 1960s, was the meeting place for artists, musicians, celebrities and Warhol superstars. In the studio, Warhol’s workers also produced serigraphs and lithographs under his direction. Hilfiger visited The Factory and met Warhol early in his career.
“Tommy Factory is not a physical space, it’s a state of mind,” Hilfiger explained in a statement. “Andy’s fascination with pop culture has always captured the hearts and minds of American society. Her ability to connect with what was most relevant never ceased to inspire me in everything I do. New York is where Andy brought together fashion, art, music and entertainment when I started in the industry. The factory was the place to be. And today, it’s still his approach that drives me to engage with cutting-edge communities by creating new creative experiences.
The brand is also making fashion history by being the first to feature Kate Moss and her daughter Lila in their inaugural campaign together. Shot by Craig McDeal in the Bronx and styled by Katie Grand, the images will also feature Travis Barker, Anthony Ramos, Jon Batiste, Lady Bunny, and more. Expect it to break out in early September, just before Tommy Hilfiger makes his highly anticipated NYFW return on September 11 with a show in Brooklyn at the Skyline Drive-In.
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