Vacation Fashion: 5 Emerging Brands Redefining Resort Outfits



I love a good trip to the mountains, but being near a beach, lying in the sun with an ice cold cocktail in hand, is where I really thrive. The spring and summer vacation season is also, coincidentally, when my wardrobe thrives; imagining outfits when coats are in the picture isn’t my forte, so when the time comes, I relish coordinating linen two-piece sets and lightweight maxi dresses. Also, pulling out the crochet, raffia, and juicy, saturated colors just does something to my senses.

All that to say, when it comes to brands focused on resort wear, I know most of them from A to Z. When Louisa Ballou made big waves with her graphic tropical prints, it was something that caught my eye pretty early. Along the same lines, other vacation-focused indie brands are also emerging as names to know ahead of the summer season. But it’s always nice to shake things up too, so if you’re looking to spice up your summer looks, these brands should be high on your shopping list.

From New York to Bali, these 5 brands are proving to be heavy hitters in my vacation wardrobe for 2023. Keep scrolling for an introduction to them all.


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