Women's Health

Virtual clinical supervision startup Motivo Health raises $14 million

Virtual clinical monitoring platform Motivo Health has raised $14 million in a Series A funding round led by long-term investor Cox Enterprises, with participation from SteelSky Ventures and Great Oaks Venture Capital.

Motivo enables virtual oversight and coordination of state-level mental health licensing requirements, connecting them with clinical supervisors to help reduce the cost and time to obtain and maintain licensure for therapists.

Company founder, therapist Rachel McCrickard, started Motivo in 2017 to help break down the hurdles she faced while getting her own license, when she was forced to travel two hours to the closest supervisor.

Users can browse the Motivo directory of nearly 1,000 approved supervisors, with the ability to filter by status, license type and specialty area, then schedule a free introductory call.

Once paired with a supervisor, supervision sessions can begin immediately through a tiered pay-as-you-go model that can be customized based on group size or as a individual option.

Motivo’s platform includes a practice management back-end component for supervisors, as well as other features for time tracking, secure documentation, and payment.

The Atlanta-based startup has also formed partnerships with the American Counseling Association and the American Association for Marriage and Family Therapy (AAMFT), and secured $2.2 million in seed funding in December 2019, also led by Cox Enterprises.


Mental health startups continue to receive funding, including mental health chatbot Wysa, which in July scored $20 million in a Series B funding round led by HealthQuad.

That same month, teletherapy startup Sensible Care raised $13 million in a Series A funding round and plans to use the funds to expand into states with large TRICARE populations, like Texas, Florida and Virginia.

Earlier this year, mental health benefits startup Spring Health expanded into family care through a partnership with Weldon that offers discussions with therapists, social workers and parenting coaches, as well as support group and educational content.

It’s not just startups. Amazon plans to add behavioral health services to its Amazon Care offering, and through a partnership with digital mental health company Ginger.


“At a time when our society needs quality mental health providers, it’s critical that we leverage technology to remove unnecessary barriers in the licensing process,” McCrickard said in a statement.

“We are excited to deepen our partnership with Cox Enterprises, SteelSky Ventures and others. Our investors align with our mission and will help accelerate our growth, while keeping a close eye on the overall quality and impact we have on the mental health profession. »


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